Health issues in India
Jan Aushadhi Diwas celebrations heralded the Centre’s scheme to expand access to medicines – and included a high-profile speech from Prime Minister Modi, in which he extolled the benefits of the initiative. Beneficiaries of the Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) include both the poor and middle-class, the Prime Minister claimed during a video conference […]
The Centre will add 2,500 Jan Aushadhi stores to its existing stock by 2020 – with the eventual aim of one store for every block. Jan Aushadhi stores are special kendras (centres) opened under the Centre’s Pradhan Mantri Bhartiya Jan Aushadhi Pari Yojana Kendra (PMBJPK) initiative, which seeks to expand access to medicines. These centres […]
In a bid to make generic medicines more eye-catching, the Central government is planning to introduce an innovative marketing strategy to increase their brand awareness among consumers. New Union Health Ministry plans would colour-code generic medicines to distinguish them from their more costly brand-name counterparts. This is in a bid to encourage consumers to make […]
A large number of the Indian population are in a state of poverty. As a direct result, their access to healthcare is often limited. Even on a basic level some cannot afford the price of generic medication. For others it may be the case that these medications are simply not sold in an area local […]
